The Crystal Dental Clinic

The Crystal Dental Clinic is a comprehensive professional care with better service and better price. They are a private clinic, which is quiet and relaxed, and have a specialist team to ensure clients to get the best there is to offer.

The Crystal Dental Clinic logo was a part of website development. It was originally designed from the meaning of its organisation name and it was used the pearly white combining with polygonal shape so that it modeled a 3D-crystal tooth.

However, the original was not well-arranged and well-organised. Therefore, I slightly shifted the tone of colours and chose Helvetica for the main corporate typeface to show reliability and professional and to echo with the handwriting typeface, Dakota, to reduce rigidness but increase the look and feel of friendliness.

After completing the logo redesign, I started to design the website from the concept of fresh, smiley and clean layout. At first glance, users can get what the website is about by seeing the logo and big illustration graphic. To make it more friendly and smiley, I carefully chose photographs with smile and used the soft colour tone and fresh graphic elements such as rainbow and bubble.

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