CHANGE
Corporate Identity and Website / 2011
CHANGE is a local cable TV network provider. It combines unparalleled experience, comprehensive capabilities across nationwide 77 provinces, and extensive research and service beyond traditional approach. Furthermore, it collaborates with clients to help them become high performance business.
The concept I received was chic but simple according to its business field. Therefore, I extracted my idea on letter “N” that emphasizes the meaning of Network and Nation. Then, reflecting it as the idea of change. Finally, it became the simple logo yet readable.
From the business field of CHANGE as the local cable TV network provider, the design concept is refined from television displayed by RGB colour. All colours are echoed on lines, which indicate interlaced display, in each column. Furthermore, Flash is brought to use in order to show the mass service of the company that supports all over local places in Thailand.
